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On Tuesday, an American Express and Nielsen study carried out throughout six cities Delhi, Mumbai, Bengaluru, Jaipur, Ahmedabad, and Hyderabad provided some fascinating insights into India s online habits.

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    Is online shopping the real reason Indians are using the Internet?

  • Shopping

    Indians are utilizing Internet more for shopping than for social media

  • 81 percent

    Delhi and Bengaluru lead the country with 81 percent of locals paying their expenses

Is online shopping the real reason

  • Is online shopping the real reason Indians are using the Internet?

    On Tuesday, an American Express and Nielsen study carried out throughout six cities Delhi, Mumbai, Bengaluru, Jaipur, Ahmedabad, and Hyderabad provided some fascinating insights into India s online habits.

    Indians are utilizing Internet more for shopping than for social media

    You read that right! 98 percent of the linked population is utilizing the Internet to shop, while 96 percent use it to browse social networks. Meanwhile, 95 percent login to bank, book tickets, and send out email.

    Indian women beat men to online app usage

    Finally, the survey puts an end to gender wars on who shops more online. 74 per cent of the female participants use debit or credit cards for online transactions, beating out the males. 98 per cent of them use their cards to shop on their mobiles and 56 per cent to book flight tickets.

    According to the survey, app usage is the greatest amongst women with 98 per cent of female individuals using apps, compared with 81 percent of males.

    Indian consumers prefer shopping online with cards (cashless e-commerce is on an increase).

    Where e-commerce giants claim that 60-75 per cent of their deal are Cash on Delivery (CoD), the Nielsen survey is contradicting by stating that 70 percent Indian customers prefer online shopping with cards over CoD. This could be because the Nielsen survey may consist of only a part of the online shopping group. According to the study, the primary reason for this change was safe refunds being provided on returns. Most of card users remained in the age group of 26-30 years, and were succeeding in their professions.

    Indians other than Mumbaikars hate queues.

    The study also asserts that 3 from 4 people pay their utility costs online. This could likewise be because of the increase of online charges by youth between ages of 18-30 years.

    Delhi and Bengaluru lead the country with 81 percent of locals paying their expenses online.

    Tier 2 cities like Jaipur and Ahmedabad are not far behind with 75 per cent and 72 percent of residents, respectively, paying costs online. On the other end, just 69 per cent of Mumbaikars pay their utility expenses online.

    Deals driving online shopping.

    The study mentions that practically 60 percent of participant’s shop online on discount rate days. Apart from the comfort of purchasing online and the alternative to compare items, the other needs to shop online include: cash back offers (for 40 percent of participants), discount promo codes (38 percent), giveaways and extra offers (35 percent).

    What does India buy online? (So, do males shop more than women?).

    98 -99 percent of consumers in age 18-35 years admit to shopping online frequently. On the other hand, just 61 percent of customers in the age group of 46-60 years shopped online in 2014. The number dips further to 37 percent among this age group, when asked about objectives to shop online in the next 12 months.

    In contrast, 83 per cent in the 18-25 years’ group and 92 per cent in 26-30 years’ age have strategies to shop online in future.

    Guy s clothing and shoes are the most often purchased items online, clearing the misconception about which gender stores one of the most.

    In the next year, North India is anticipated to purchase more guy’s clothes, shoes, and accessories.

    in the metros, 51 per cent of customers mean to acquire smart phones or tablets online.

    Typical month-to-month spend for Indians online to go up to Rs 16,000.

    The survey states that on average Indians invest Rs 9,400 a month-to-month online. The cities kick it up a notch by spending Rs 10,900, on an average, online. At present, consumers invest 60 percent of their home budget online, dedicated to tasks like online shopping, travel purchases, and utility bill payments.

    With online shopping sweeping Indian consumers interest, online travel spends and paying energy costs rank 2nd and 3rd in terms of spending plan allowance for Indian customers.

    Whatever the case, the study surely suggests the modification in mindsets along with the modification in routines, which Indian consumers appears to be imbibing. The day isn’t far when we may see more engagement from older age groups followed by plastic money totally disrupting the CoD market in India.

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